8 Compelling Reasons to Use Video Marketing - Part 1

8 Compelling Reasons to Use Video Marketing - Part 1

In this series, we will explore (8) eight different reasons why your business should be using Video Marketing as you plan for 2018. Reason #1: Video Boosts Conversions and Sales Everyone needs sales - and anything and everything that can aid in boosting sales should be a welcome tool to your marketing strategy. CONVERSIONS Adding video to your various digital direct response landing pages can increase your conversions by up to 80%! With those kind of margins for conversion improvement, it's worth a serious look. Including video in a landing page can increase conversion by 80% (Eyeview). DIRECT SALES Video…

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2017 Social Media Trends: Instagram Dual Live Streaming

2017 Social Media Trends: Instagram Dual Live Streaming

Instagram Dual Live Streaming Video It's been a little over a month since Instagram announced it was rolling out a Dual Live Streaming Update. Was your brand one of the lucky ones to try this exciting new tool in social media? If not - don't worry. Instagram is rolling this out slowly through the rest of the year...so if you don't have access to this feature now, you will relatively soon. WHAT IS IT? Instagram has updated their live video feature (Aug 2017), announcing the ability to “go live with a friend” with a split-screen live video. “This feature…

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