How do You Measure Video Marketing? Metrics You Need to Know

How do You Measure Video Marketing? Metrics You Need to Know

VIDEO MARKETING METRICS Better Metrics means Better Videos! Video metrics are better than ever these days - allowing marketing teams to track success rates nearly all the way through the funnel by using a myriad of tracking metrics. So - what exactly should your marketing team be measuring for your video marketing strategy? Here are the key video marketing metrics you need to keep an eye on... 1. "View count" Basically your views indicate the reach of your video content. Need to reach millions of people in your target audience group? You will definitely need to track views. One caution,…

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8 Compelling Reasons to Use Video Marketing - Part 2

8 Compelling Reasons to Use Video Marketing - Part 2

In this series, we will explore (8) eight different reasons why your business should be using Video Marketing as you plan for 2018. Reason #2: Video Shows Great ROI 83% of businesses believe that video gives them a good ROI. Production Costs are now Affordable. Now more than ever, quality video production is more and more affordable largely in part to better technology and platform accessibility. Add to that, video editing tools are constantly improving and becoming more affordable - even your smartphone can now shoot hi-resolution videos! The possibilities are endless with video. Video Marketing Metrics are better than…

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