How do You Measure Video Marketing? Metrics You Need to Know

How do You Measure Video Marketing? Metrics You Need to Know

VIDEO MARKETING METRICS Better Metrics means Better Videos! Video metrics are better than ever these days - allowing marketing teams to track success rates nearly all the way through the funnel by using a myriad of tracking metrics. So - what exactly should your marketing team be measuring for your video marketing strategy? Here are the key video marketing metrics you need to keep an eye on... 1. "View count" Basically your views indicate the reach of your video content. Need to reach millions of people in your target audience group? You will definitely need to track views. One caution,…

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8 Compelling Reasons to Use Video Marketing - Part 2

8 Compelling Reasons to Use Video Marketing - Part 2

In this series, we will explore (8) eight different reasons why your business should be using Video Marketing as you plan for 2018. Reason #2: Video Shows Great ROI 83% of businesses believe that video gives them a good ROI. Production Costs are now Affordable. Now more than ever, quality video production is more and more affordable largely in part to better technology and platform accessibility. Add to that, video editing tools are constantly improving and becoming more affordable - even your smartphone can now shoot hi-resolution videos! The possibilities are endless with video. Video Marketing Metrics are better than…

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Q2-2017 Report: 19% increase in consumer response to video advertising

Q2-2017 Report: 19% increase in consumer response to video advertising

Consumers Spent 19% More Time Watching Video Ads In Q2 According to a new report titled Q2 2017 Benchmark Report, conducted by Extreme Reach (a cloud technology platform for TV and video ad workflow) - quarterly numbers reveal a significant increase in consumer response to video advertising, along with advertisers’ focus on mobile. This report on consumers and video advertising found that viewability, completion rates, and time-spent metrics increased in Q2 2017 compared to Q2 2016. Here are some highlights on Video Ads Impact; The average amount of time viewers spent watching video ads has increased across the board by…

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Native Advertising increased 74% in one year compared to Programmatic Media Buys

Native Advertising increased 74% in one year compared to Programmatic Media Buys

Quality is making a comeback! The number of advertisers running programmatic ad campaigns declined by 12% year-over-year (YoY) in Q1 2017, according to MediaRadar. A new study (July 2017) shows that the number of Native Ad Buyers Increased by 74% in Just One Year! While Programmatic and Print Ads are seeing heavy declines, according to MediaRadar. It appears the tide is moving away from a 100% focus on programmatic media buying and back to a more balanced approach of using both native advertising & programmatic (determining that exact balance based on each client vertical's specific needs of course). But the…

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