Q2-2017 Report: 19% increase in consumer response to video advertising

Q2-2017 Report: 19% increase in consumer response to video advertising

Consumers Spent 19% More Time Watching Video Ads In Q2 According to a new report titled Q2 2017 Benchmark Report, conducted by Extreme Reach (a cloud technology platform for TV and video ad workflow) - quarterly numbers reveal a significant increase in consumer response to video advertising, along with advertisers’ focus on mobile. This report on consumers and video advertising found that viewability, completion rates, and time-spent metrics increased in Q2 2017 compared to Q2 2016. Here are some highlights on Video Ads Impact; The average amount of time viewers spent watching video ads has increased across the board by…

Read More