2017 Social Media Trends: Instagram Dual Live Streaming

2017 Social Media Trends: Instagram Dual Live Streaming

Instagram Dual Live Streaming Video It's been a little over a month since Instagram announced it was rolling out a Dual Live Streaming Update. Was your brand one of the lucky ones to try this exciting new tool in social media? If not - don't worry. Instagram is rolling this out slowly through the rest of the year...so if you don't have access to this feature now, you will relatively soon. WHAT IS IT? Instagram has updated their live video feature (Aug 2017), announcing the ability to “go live with a friend” with a split-screen live video. “This feature…

Read More

Q2-2017 Report: 19% increase in consumer response to video advertising

Q2-2017 Report: 19% increase in consumer response to video advertising

Consumers Spent 19% More Time Watching Video Ads In Q2 According to a new report titled Q2 2017 Benchmark Report, conducted by Extreme Reach (a cloud technology platform for TV and video ad workflow) - quarterly numbers reveal a significant increase in consumer response to video advertising, along with advertisers’ focus on mobile. This report on consumers and video advertising found that viewability, completion rates, and time-spent metrics increased in Q2 2017 compared to Q2 2016. Here are some highlights on Video Ads Impact; The average amount of time viewers spent watching video ads has increased across the board by…

Read More