How do You Measure Video Marketing? Metrics You Need to Know

How do You Measure Video Marketing? Metrics You Need to Know

VIDEO MARKETING METRICS Better Metrics means Better Videos! Video metrics are better than ever these days - allowing marketing teams to track success rates nearly all the way through the funnel by using a myriad of tracking metrics. So - what exactly should your marketing team be measuring for your video marketing strategy? Here are the key video marketing metrics you need to keep an eye on... 1. "View count" Basically your views indicate the reach of your video content. Need to reach millions of people in your target audience group? You will definitely need to track views. One caution,…

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8 Compelling Reasons to Use Video Marketing - Part 2

8 Compelling Reasons to Use Video Marketing - Part 2

In this series, we will explore (8) eight different reasons why your business should be using Video Marketing as you plan for 2018. Reason #2: Video Shows Great ROI 83% of businesses believe that video gives them a good ROI. Production Costs are now Affordable. Now more than ever, quality video production is more and more affordable largely in part to better technology and platform accessibility. Add to that, video editing tools are constantly improving and becoming more affordable - even your smartphone can now shoot hi-resolution videos! The possibilities are endless with video. Video Marketing Metrics are better than…

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8 Compelling Reasons to Use Video Marketing - Part 1

8 Compelling Reasons to Use Video Marketing - Part 1

In this series, we will explore (8) eight different reasons why your business should be using Video Marketing as you plan for 2018. Reason #1: Video Boosts Conversions and Sales Everyone needs sales - and anything and everything that can aid in boosting sales should be a welcome tool to your marketing strategy. CONVERSIONS Adding video to your various digital direct response landing pages can increase your conversions by up to 80%! With those kind of margins for conversion improvement, it's worth a serious look. Including video in a landing page can increase conversion by 80% (Eyeview). DIRECT SALES Video…

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Why You Need Video Marketing - Intro

Why You Need Video Marketing - Intro

This has been a full-on video revolution year for marketers! This trend has progressed rapidly and will reach new heights sooner than anyone realizes.... According to Wyzowl statistics, 61% of businesses have started using video content marketing. 66% of these companies were not using video a year ago. The rise of video isn’t slowing down. From producing videos to distributing and promoting them, the U.S. digital video marketing industry is expected to reach $135 billion this year, according to a new study by mobile video platform Magisto. The 2017 estimate -- which includes the cost of video capturing,…

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2017 Social Media Trends: Instagram Dual Live Streaming

2017 Social Media Trends: Instagram Dual Live Streaming

Instagram Dual Live Streaming Video It's been a little over a month since Instagram announced it was rolling out a Dual Live Streaming Update. Was your brand one of the lucky ones to try this exciting new tool in social media? If not - don't worry. Instagram is rolling this out slowly through the rest of the year...so if you don't have access to this feature now, you will relatively soon. WHAT IS IT? Instagram has updated their live video feature (Aug 2017), announcing the ability to “go live with a friend” with a split-screen live video. “This feature…

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