Native Advertising increased 74% in one year compared to Programmatic Media Buys

Native Advertising increased 74% in one year compared to Programmatic Media Buys

Quality is making a comeback! The number of advertisers running programmatic ad campaigns declined by 12% year-over-year (YoY) in Q1 2017, according to MediaRadar. A new study (July 2017) shows that the number of Native Ad Buyers Increased by 74% in Just One Year! While Programmatic and Print Ads are seeing heavy declines, according to MediaRadar. It appears the tide is moving away from a 100% focus on programmatic media buying and back to a more balanced approach of using both native advertising & programmatic (determining that exact balance based on each client vertical's specific needs of course). But the…

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