8 Compelling Reasons to Use Video Marketing - Part 2

8 Compelling Reasons to Use Video Marketing - Part 2

In this series, we will explore (8) eight different reasons why your business should be using Video Marketing as you plan for 2018. Reason #2: Video Shows Great ROI 83% of businesses believe that video gives them a good ROI. Production Costs are now Affordable. Now more than ever, quality video production is more and more affordable largely in part to better technology and platform accessibility. Add to that, video editing tools are constantly improving and becoming more affordable - even your smartphone can now shoot hi-resolution videos! The possibilities are endless with video. Video Marketing Metrics are better than…

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Native Advertising increased 74% in one year compared to Programmatic Media Buys

Native Advertising increased 74% in one year compared to Programmatic Media Buys

Quality is making a comeback! The number of advertisers running programmatic ad campaigns declined by 12% year-over-year (YoY) in Q1 2017, according to MediaRadar. A new study (July 2017) shows that the number of Native Ad Buyers Increased by 74% in Just One Year! While Programmatic and Print Ads are seeing heavy declines, according to MediaRadar. It appears the tide is moving away from a 100% focus on programmatic media buying and back to a more balanced approach of using both native advertising & programmatic (determining that exact balance based on each client vertical's specific needs of course). But the…

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