8 Compelling Reasons to Use Video Marketing - Part 2

8 Compelling Reasons to Use Video Marketing - Part 2

In this series, we will explore (8) eight different reasons why your business should be using Video Marketing as you plan for 2018.

Reason #2:

Video Shows Great ROI

83% of businesses believe that video gives them a good ROI.

Production Costs are now Affordable. Now more than ever, quality video production is more and more affordable largely in part to better technology and platform accessibility. Add to that, video editing tools are constantly improving and becoming more affordable - even your smartphone can now shoot hi-resolution videos! The possibilities are endless with video.

Video Marketing Metrics are better than ever these days, and allow marketing teams to track success rates nearly all the way through the funnel by using a myriad of metrics. What exactly should your marketing team be measuring for your video marketing strategy? Here are the key video marketing metrics to keep an eye on...

  1. View count
  2. Play rate
  3. Engagement
  4. Social sharing
  5. Click-through rate
  6. Conversion rate
  7. Feedback

And if you are still not convinced, check out these latest video marketing stats...

Businesses using video:

63% of businesses are using video as a marketing tool.

Out of those...

82% of businesses feel video is an important part of their marketing strategy.

99% of businesses will continue to use video throughout 2017.

82% of businesses will be spending more on video in 2017.

83% of businesses believe that video gives them a good ROI.

Businesses not using video? Out of the 37% of businesses that aren't using video:

66% won't be using video in 2017, with 48% citing they don't feel it's needed.

74% of respondents said that they have been convinced to buy a product or service after watching a brand's video.

Series:
We will dive into Part 3 next... Missed Part 1? You can view the complete series using the links below...


8 Compelling Reasons to Use Video Marketing

Part 1
Part 2
Part 3 - Coming next....
Part 4
Part 5
Part 6
Part 7
Part 8


Urgent Video Services Need?:
LACED Agency offers a dedicated business unit designed to meet your business's video marketing needs. Our seasoned in-house team is skilled in all aspects of production and post-production, and able to execute compelling stories from start to finish.

  • Watch our capabilities video and see what we can do for you.
  • Contact us directly.

About LACED Staff

Since 2002, Award-Winning LACED Agency has been providing advertising & marketing solutions focused Lead Generation, Brand Building, & Customer Acquisition - key areas that drive our clients success.

Comments