In this series, we will explore (8) eight different reasons why your business should be using Video Marketing as you plan for 2018.
Video Boosts Conversions and Sales
Everyone needs sales - and anything and everything that can aid in boosting sales should be a welcome tool to your marketing strategy.
Adding video to your various digital direct response landing pages can increase your conversions by up to 80%! With those kind of margins for conversion improvement, it's worth a serious look.
Including video in a landing page can increase conversion by 80% (Eyeview).
Video is hugely effective. How effective you ask?
79% of consumers would rather watch a video to learn about a product, than read text on a page.
91% of consumers have watched an explainer video to learn about a product or service.
84% of consumers have been convinced to make a purchase after watching a brand's video.
(Source: Wyzowl.com, Video Marketing Statistics 2017 Study)
TYPES OF BRAND VIDEOS
Using Video Marketing tactics like "explainer videos" (also commonly referred to as "How To Videos" or "Edutainment Videos") - can produce direct sales for your organization.
Example: "Edutainment" Product Video
Example: "How To" Video
After all, we know image posts massively boost engagements across the web so why wouldn't video take those metrics and exponentially increase them? Vision is our most dominant sense, and that's why video is so effective in marketing. Just imagine the possibilities for your business or organization!
Stay tuned as we discuss ROI in Part 2 of "8 Compelling Reasons to Use Video Marketing"...
Urgent Video Services Need?:
LACED Agency offers a dedicated business unit designed to meet your business's video marketing needs. Our seasoned in-house team is skilled in all aspects of production and post-production, and able to execute compelling stories from start to finish.