Q2-2017 Report: 19% increase in consumer response to video advertising

Q2-2017 Report: 19% increase in consumer response to video advertising

Consumers Spent 19% More Time Watching Video Ads In Q2 According to a new report titled Q2 2017 Benchmark Report, conducted by Extreme Reach (a cloud technology platform for TV and video ad workflow) - quarterly numbers reveal a significant increase in consumer response to video advertising, along with advertisers’ focus on mobile. This report on consumers and video advertising found that viewability, completion rates, and time-spent metrics increased in Q2 2017 compared to Q2 2016. Here are some highlights on Video Ads Impact; The average amount of time viewers spent watching video ads has increased across the board by…

Read More

Native Advertising increased 74% in one year compared to Programmatic Media Buys

Native Advertising increased 74% in one year compared to Programmatic Media Buys

Quality is making a comeback! The number of advertisers running programmatic ad campaigns declined by 12% year-over-year (YoY) in Q1 2017, according to MediaRadar. A new study (July 2017) shows that the number of Native Ad Buyers Increased by 74% in Just One Year! While Programmatic and Print Ads are seeing heavy declines, according to MediaRadar. It appears the tide is moving away from a 100% focus on programmatic media buying and back to a more balanced approach of using both native advertising & programmatic (determining that exact balance based on each client vertical's specific needs of course). But the…

Read More